The growth of cinema in India decides the growth of cinema advertising. What you remember the most is the films or the impact of theatre advertising leaves on you. Well, theatre does put a lot of effort so that you at least get a glance at cinema advertising. That’s how theatre earns. Since it is the question of survival, so brands won’t face any leniency from the side of the theatre advertising team. Therefore brands can take advantage of this synergistic relationship between cinema and cinema advertising. Hence the base to start with theatre advertising for businesses is all clear. Apart from this, there are still other unavoidable reasons which influence rand to consider cinema advertising once before finalizing marketing plan. This article will tell how it helps them in designing promotional campaigns. UNIQUE AUDIENCE Theatre of movie advertisement attracts a specific section of a captive audience. They pay in advance before coming to watch a movie. Thus theatr...